This initiative is aimed at unearthing and enhancing raw talent from the townships and nurturing it into recognizable brands. The aim is to run a music competition across all genres and have one winner who will be voted for by the people with oversight from a panel of judges. Artists will send in their demos via email and or WhatsApp from which 10 songs will be selected for the final competition. An event will then be staged where all ten contestants will come and perform their music.
The list will be downsized from ten until we get to the final two from which a winner will then be picked. The voting will be transparent as it will be the audience that will be doing most of the voting.